Articles

Cees B.M. van Riel and John M.T. Balmer (1997), “Corporate identity: the concept, its measurement and management”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 340–355. DOI: 10.1108/eb060635.

Mary Jo Hatch and Majken Schultz (1997), “Relations between organizational culture, identity and image”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 356–365. DOI: 10.1108/eb060636.

Michael J. Baker and John M.T. Balmer (1997), “Visual identity: trappings or substance?”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 366–382. DOI: 10.1108/eb060637.

Bertrand Moingeon and Bernard Ramanantsoa (1997), “Understanding corporate identity: the French school of thought”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 383–395. DOI: 10.1108/eb060638.

Nigel Markwick and Chris Fill (1997), “Towards a framework for managing corporate identity”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 396–409. DOI: 10.1108/eb060639.

Johan van Rekom (1997), “Deriving an operational measure of corporate identity”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 410–422. DOI: 10.1108/eb060640.