Articles

R.M. Worcester (1997), “Managing the image of your bank: the glue that binds”, International Journal of Bank Marketing, Vol. 15 No. 5, pp. 146–152. DOI: 10.1108/02652329710175244.

Ian Morison (1997), “Breaking the monolithic mould”, International Journal of Bank Marketing, Vol. 15 No. 5, pp. 153–162. DOI: 10.1108/02652329710175253.

Alan Wilson (1997), “The culture of the branch team and its impact on service delivery and corporate identity”, International Journal of Bank Marketing, Vol. 15 No. 5, pp. 163–168. DOI: 10.1108/02652329710175271.

John M.T. Balmer and Snorre Stotvig (1997), “Corporate identity and private banking: a review and case study”, International Journal of Bank Marketing, Vol. 15 No. 5, pp. 169–184. DOI: 10.1108/02652329710175370.