Articles

John M.T. Balmer and Edmund R. Gray (1999), “Corporate identity and corporate communications: creating a competitive advantage”, Corporate Communications: An International Journal, Vol. 4 No. 4, pp. 171–177. DOI: 10.1108/EUM0000000007299.

Stephen A. Greyser (1999), “Advancing and enhancing corporate reputation”, Corporate Communications: An International Journal, Vol. 4 No. 4, pp. 177–181. DOI: 10.1108/13563289910299292.

John M.T. Balmer and Keith Dinnie (1999), “Corporate identity and corporate communications: the antidote to merger madness”, Corporate Communications: An International Journal, Vol. 4 No. 4, pp. 182–192. DOI: 10.1108/13563289910299300.

Shirley Leitch and Judy Motion (1999), “Multiplicity in corporate identity strategy”, Corporate Communications: An International Journal, Vol. 4 No. 4, pp. 193–200. DOI: 10.1108/13563289910299319.

Helen Stuart (1999), “Towards a definitive model of the corporate identity management process”, Corporate Communications: An International Journal, Vol. 4 No. 4, pp. 200–207. DOI: 10.1108/13563289910299328.