Articles

John M.T. Balmer (2001), “Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 248–291. DOI: 10.1108/03090560110694763.

Lars Thøger Christensen and Søren Askegaard (2001), “Corporate identity and corporate image revisited ‐ A semiotic perspective”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 292–315. DOI: 10.1108/03090560110381814.

Dennis B. Bromley (2001), “Relationships between personal and corporate reputation”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 316–334. DOI: 10.1108/03090560110382048.

Malcolm H.B. McDonald, Leslie de Chernatony and Fiona Harris (2001), “Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 335–352. DOI: 10.1108/03090560110382057.

Alan M. Wilson (2001), “Understanding organisational culture and the implications for corporate marketing”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 353–367. DOI: 10.1108/03090560110382066.

Russell Abratt and Thabiso Nsenki Mofokeng (2001), “Development and management of corporate image in South Africa”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 368–386. DOI: 10.1108/03090560110382075.

Roger Bennett and Helen Gabriel (2001), “Corporate reputation, trait covariation and the averaging principle ‐ The case of the UK pensions mis‐selling scandal”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 387–413. DOI: 10.1108/03090560110382084.

T.C. Melewar, John Saunders and John M.T. Balmer (2001), “Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 414–427. DOI: 10.1108/03090560110694772.

Cees B.M. van Riel and Anouschka van den Ban (2001), “The added value of corporate logos ‐ An empirical study”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 428–440. DOI: 10.1108/03090560110382093.

Fiona Harris and Leslie de Chernatony (2001), “Corporate branding and corporate brand performance”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 441–456. DOI: 10.1108/03090560110382101.

Isabelle Maignan and O.C. Ferrell (2001), “Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions”, European Journal of Marketing, Vol. 35 No. 3/4, pp. 457–484. DOI: 10.1108/03090560110382110.