Articles

John M.T. Balmer and Edmund R. Gray (2003), “Corporate brands: what are they? What of them?”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 972–997. DOI: 10.1108/03090560310477627.

Simon Knox and David Bickerton (2003), “The six conventions of corporate branding”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 998–1016. DOI: 10.1108/03090560310477636.

Mats Urde (2003), “Core value‐based corporate brand building”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1017–1040. DOI: 10.1108/03090560310477645.

Mary Jo Hatch and Majken Schultz (2003), “Bringing the corporation into corporate branding”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1041–1064. DOI: 10.1108/03090560310477654.

Shirley Leitch and Neil Richardson (2003), “Corporate branding in the new economy”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1065–1079. DOI: 10.1108/03090560310477663.

Judy Motion, Shirley Leitch and Roderick J. Brodie (2003), “Equity in corporate co‐branding: The case of adidas and the All Blacks”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1080–1094. DOI: 10.1108/03090560310477672.

Leslie de Chernatony and Susan Segal‐Horn (2003), “The criteria for successful services brands”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1095–1118. DOI: 10.1108/03090560310477681.

Alan Topalian (2003), “Experienced reality: The development of corporate identity in the digital era”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1119–1132. DOI: 10.1108/03090560310477690.

David Bernstein (2003), “Corporate branding – back to basics”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1133–1141. DOI: 10.1108/03090560310477708.

Book Reviews

Paolo Corti (2003), “Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate‐Level Marketing. Edited by John M.T. Balmer and Stephen A. Greyser”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1142–1144. DOI: 10.1108/03090560310477717.

Keith Dinnie (2003), “Creating Corporate Reputations: Identity, Image and Performance. Grahame Dowling”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1144–1147. DOI: 10.1108/03090560310477726.

Keith Dinnie (2003), “The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. Edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen”, European Journal of Marketing, Vol. 37 No. 7/8, pp. 1147–1150. DOI: 10.1108/03090560310477735.