Guest Editorial

John M.T. Balmer and Avinandan Mukherjee (2006), “Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 725–729. DOI: 10.1108/ejm.2006.00740gaa.001.

Articles

John M.T. Balmer and Stephen A. Greyser (2006), “Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 730–741. DOI: 10.1108/03090560610669964.

Mark J. Kay (2006), “Strong brands and corporate brands”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 742–760. DOI: 10.1108/03090560610669973.

Christine Vallaster and Leslie de Chernatony (2006), “Internal brand building and structuration: the role of leadership”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 761–784. DOI: 10.1108/03090560610669982.

Henrik Uggla (2006), “The corporate brand association base: A conceptual model for the creation of inclusive brand architecture”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 785–802. DOI: 10.1108/03090560610669991.

Laurent Muzellec and Mary Lambkin (2006), “Corporate rebranding: destroying, transferring or creating brand equity?”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 803–824. DOI: 10.1108/03090560610670007.

Nizar Souiden, Norizan M. Kassim and Heung‐Ja Hong (2006), “The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural analysis”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 825–845. DOI: 10.1108/03090560610670016.

T.C. Melewar and Elif Karaosmanoglu (2006), “Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 846–869. DOI: 10.1108/03090560610670025.

Annette L.M. van den Bosch, Wim J.L. Elving and Menno D.T. de Jong (2006), “The impact of organisational characteristics on corporate visual identity”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 870–885. DOI: 10.1108/03090560610670034.

Peggy Simcic Brønn, Andreas Engell and Håvard Martinsen (2006), “A reflective approach to uncovering actual identity”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 886–901. DOI: 10.1108/03090560610670043.

Stephen A. Greyser, John M.T. Balmer and Mats Urde (2006), “The monarchy as a corporate brand: Some corporate communications dimensions”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 902–908. DOI: 10.1108/03090560610670052.

Book Reviews

Per V. Jenster (2006), “Corporate Communications: Theory and Practice. J. Cornelissen”, European Journal of Marketing, Vol. 40 No. 7/8, pp. 909–910. DOI: 10.1108/03090560610670061.

Per V. Jenster (2006), “A Reader in Marketing Communications. Edited by P.J. Kitchen, P. de Pelsmacker, L. Eagle and D.E. Schultz”, European Journal of Marketing, Vol. 40 No. 7/8, p. 910. DOI: 10.1108/03090560610670070.

Per V. Jenster (2006), “Brand Culture. Edited by J.E Schroeder and M. Salzer‐Morling”, European Journal of Marketing, Vol. 40 No. 7/8, p. 911. DOI: 10.1108/03090560610670089.