Guest Editorial

Shaun M. Powell, John M.T. Balmer and T.C. Melewar (2007), “Guest editorial”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. null. DOI: 10.1108/ccij.2007.16812daa.001.

Articles

Klement Podnar and Urša Golob (2007), “CSR expectations: the focus of corporate marketing”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. 326–340. DOI: 10.1108/13563280710832498.

Manto Gotsi and Constantine Andriopoulos (2007), “Understanding the pitfalls in the corporate rebranding process”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. 341–355. DOI: 10.1108/13563280710832506.

John M.T. Balmer and Mei‐Na Liao (2007), “Student corporate brand identification: an exploratory case study”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. 356–375. DOI: 10.1108/13563280710832515.

Peggy Simcic Brønn (2007), “Relationship outcomes as determinants of reputation”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. 376–393. DOI: 10.1108/13563280710832524.

Shaun Powell and Chris Dodd (2007), “Managing vision and the brand within the creative industries”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. 394–413. DOI: 10.1108/13563280710832533.

B. Olutayo Otubanjo and T.C. Melewar (2007), “Understanding the meaning of corporate identity: a conceptual and semiological approach”, Corporate Communications: An International Journal, Vol. 12 No. 4, pp. 414–432. DOI: 10.1108/13563280710832542.