Guest Editorial

Shaun M. Powell, John M.T. Balmer and T.C. Melewar (2007), “Corporate marketing and the branding of the organisation”, Journal of Brand Management, Vol. 15 No. 1, pp. 1–3. DOI: 10.1057/palgrave.bm.2550105.

Articles

Mats Urde, Stephen A. Greyser and John M.T. Balmer (2007), “Corporate brands with a heritage”, Journal of Brand Management, Vol. 15 No. 1, pp. 4–19. DOI: 10.1057/palgrave.bm.2550106.

Myfanwy M. Trueman, Nelarine Cornelius and Alison J. Killingbeck-Widdup (2007), “Urban corridors and the lost city. Overcoming negative perceptions to reposition city brands”, Journal of Brand Management, Vol. 15 No. 1, pp. 20–31. DOI: 10.1057/palgrave.bm.2550107.

Tim O. Brexendorf and Joachim Kernstock (2007), “Corporate behaviour vs brand behaviour. Towards an integrated view?”, Journal of Brand Management, Vol. 15 No. 1, pp. 32–40. DOI: 10.1057/palgrave.bm.2550108.

Shaun Powell (2007), “Organisational marketing, identity and the creative brand”, Journal of Brand Management, Vol. 15 No. 1, pp. 41–56. DOI: 10.1057/palgrave.bm.2550109.

Khanyapuss Punjaisri and Alan Wilson (2007), “The role of internal branding in the delivery of employee brand promise”, Journal of Brand Management, Vol. 15 No. 1, pp. 57–70. DOI: 10.1057/palgrave.bm.2550110.

Shirley Leitch and Judy Motion (2007), “Retooling the corporate brand. A Foucauldian perspective on normalisation and differentiation”, Journal of Brand Management, Vol. 15 No. 1, pp. 71–80. DOI: 10.1057/palgrave.bm.2550111.