Guest Editorial

Avinandan Mukherjee and John M.T. Balmer (2007), “Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory. International Studies of Management & Organization”, International Studies of Management & Organization, Vol. 37 No. 4, pp. 3–19. DOI: 10.2753/IMO0020-8825370400.

Articles

John M.T. Balmer (2007), “A Resource-Based View of the British Monarchy as a Corporate Brand. International Studies of Management & Organization”, International Studies of Management & Organization, Vol. 37 No. 4, pp. 20–44. DOI: 10.2753/IMO0020-8825370401.

Shirley Leitch and Sally Davenport (2007), “Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets. International Studies of Management & Organization”, International Studies of Management & Organization, Vol. 37 No. 4, pp. 45–63. DOI: 10.2753/IMO0020-8825370402.

Chris Lawer and Simon Knox (2007), “Reverse-Market Orientation and Corporate Brand Development. International Studies of Management & Organization”, International Studies of Management & Organization, Vol. 37 No. 4, pp. 64–83. DOI: 10.2753/IMO0020-8825370403.

Lars Ohnemus and Per V. Jenster (2007), “Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments. International Studies of Management & Organization”, International Studies of Management & Organization, Vol. 37 No. 4, pp. 84–107. DOI: 10.2753/IMO0020-8825370404.