Guest Editorial

John M.T. Balmer and Stephen A. Greyser (2009), “The 10th ICIG Symposium: Corporate marketing and identity: reflections and directions”, Management Decision, Vol. 47 No. 4, pp. null. DOI: 10.1108/md.2009.00147daa.001.

Articles

John M.T. Balmer (2009), “Corporate marketing: apocalypse, advent and epiphany”, Management Decision, Vol. 47 No. 4, pp. 544–572. DOI: 10.1108/00251740910959413.

Sir Robert Worcester (2009), “Reflections on corporate reputations”, Management Decision, Vol. 47 No. 4, pp. 573–589. DOI: 10.1108/00251740910959422.

Stephen A. Greyser (2009), “Corporate brand reputation and brand crisis management”, Management Decision, Vol. 47 No. 4, pp. 590–602. DOI: 10.1108/00251740910959431.

David Bernstein (2009), “Rhetoric and reputation: some thoughts on corporate dissonance”, Management Decision, Vol. 47 No. 4, pp. 603–615. DOI: 10.1108/00251740910959440.

Mats Urde (2009), “Uncovering the corporate brand's core values”, Management Decision, Vol. 47 No. 4, pp. 616–638. DOI: 10.1108/00251740910959459.

John M.T. Balmer (2009), “Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived”, Management Decision, Vol. 47 No. 4, pp. 639–675. DOI: 10.1108/00251740910959468.