Articles

John M. T. Balmer (2011), “Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity‐based views of the firm”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1329–1352. DOI: 10.1108/03090561111151781.

Diogo Hildebrand, Sankar Sen and C. B. Bhattacharya (2011), “Corporate social responsibility: a corporate marketing perspective”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1353–1364. DOI: 10.1108/03090561111151790.

Shaun M. Powell (2011), “The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1365–1379. DOI: 10.1108/03090561111151808.

John M. T. Balmer (2011), “Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1380–1398. DOI: 10.1108/03090561111151817.

Klement Podnar, Urša Golob and Zlatko Jančič (2011), “Identification with an organisation as a dual construct”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1399–1415. DOI: 10.1108/03090561111151826.

Elif Karaosmanoğlu, Ayşe Banu Elmadağ Baş and Jingyun Zhang (2011), “The role of other customer effect in corporate marketing: Its impact on corporate image and consumer‐company identification”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1416–1445. DOI: 10.1108/03090561111151835.

Jaakko Aspara and Henrikki Tikkanen (2011), “Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1446–1469. DOI: 10.1108/03090561111151844.

Christina Öberg, Christina Grundström and Petter Jönsson (2011), “Acquisitions and network identity change”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1470–1500. DOI: 10.1108/03090561111151853.

Shirley Leitch and Sally Davenport (2011), “Corporate identity as an enabler and constraint on the pursuit of corporate objectives”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1501–1520. DOI: 10.1108/03090561111151862.

Khanyapuss Punjaisri and Alan Wilson (2011), “Internal branding process: key mechanisms, outcomes and moderating factorsnull”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1521–1537. DOI: 10.1108/03090561111151871.

Bradford T. Hudson (2011), “Brand heritage and the renaissance of Cunard”, European Journal of Marketing, Vol. 45 No. 9/10, pp. 1538–1556. DOI: 10.1108/03090561111151880.