Guest Editorial

John M.T. Balmer, Tim O. Brexendorf and Joachim Kernstock (2013), “Corporate brand management – A leadership perspective”, Journal of Brand Management, Vol. 20 No. 9, pp. 717–722. DOI: 10.1057/bm.2013.20.

Commentary

John M.T. Balmer (2013), “Corporate brand orientation. What is it? What of it?”, Journal of Brand Management, Vol. 20 No. 9, pp. 723–741. DOI: 10.1057/bm.2013.15.

Articles

Mats Urde (2013), “The corporate brand identity matrix”, Journal of Brand Management, Vol. 20 No. 9, pp. 742–761. DOI: 10.1057/bm.2013.12.

Nicky Nedergaard and Richard Gyrd-Jones (2013), “Sustainable brand-based innovation. The role of corporate brands in driving sustainable innovation”, Journal of Brand Management, Vol. 20 No. 9, pp. 762–778. DOI: 10.1057/bm.2013.16.

Marino Bonaiuto, Stefano de Dominicis, Laura Illia, Belén Rodríguez-Cánovas and Gabriele Lizzani (2013), “Managing employer brand attributes to attract potential future leaders”, Journal of Brand Management, Vol. 20 No. 9, pp. 779–792. DOI: 10.1057/bm.2013.18.

Helen J. Stuart (2013), “Positioning the corporate brand as sustainable. Leadership de rigueur”, Journal of Brand Management, Vol. 20 No. 9, pp. 793–799. DOI: 10.1057/bm.2013.17.

Johan van Rekom, Guido Berens and Mignon van Halderen (2013), “Corporate social responsibility. Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities”, Journal of Brand Management, Vol. 20 No. 9, pp. 800–814. DOI: 10.1057/bm.2013.13.

Shaun M. Powell, Mark A.P. Davies and Danielle Norton (2013), “Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)”, Journal of Brand Management, Vol. 20 No. 9, pp. 815–839. DOI: 10.1057/bm.2013.14.