Guest Editorial

John M.T. Balmer, Russell Abratt and Nicola Kleyn (2016), “17th International Corporate Identity Group (ICIG) symposium”, Journal of Brand Management, Vol. 23 No. 1, pp. 1–2. DOI: 10.1057/bm.2015.50.

Commentary

John M.T. Balmer, Russell Abratt and Nicola Kleyn (2016), “Corporate brands and corporate marketing: Emerging trends in the big five eco-system ”, Journal of Brand Management, Vol. 23 No. 1, pp. 3–7. DOI: 10.1057/bm.2015.51.

Articles

John M T Balmer and Wei-Yue Wang (2016), “The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management”, Journal of Brand Management, Vol. 23 No. 1, pp. 8–21. DOI: 10.1057/bm.2015.45.

Jeremy Flax, Geoff Bick and Russell Abratt (2016), “The perceptions of supplier-buyer relations and its affect on the corporate brand”, Journal of Brand Management, Vol. 23 No. 1, pp. 22–37. DOI: 10.1057/bm.2015.46.

Sean McCoy and Peet Venter (2016), “Corporate brands as catalysts in times of change: Lessons from a South African bank”, Journal of Brand Management, Vol. 23 No. 1, pp. 38–54. DOI: 10.1057/bm.2015.44.

Pride Morokane, Manoj Chiba and Nicola Kleyn (2016), “Drivers of employee propensity to endorse their corporate brand”, Journal of Brand Management, Vol. 23 No. 1, pp. 55–66. DOI: 10.1057/bm.2015.47.

Fernando Pinto Santos, Mario Burghausen and John M T Balmer (2016), “Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands”, Journal of Brand Management, Vol. 23 No. 1, pp. 67–88. DOI: 10.1057/bm.2015.48.

Mats Urde and Stephen A Greyser (2016), “The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize”, Journal of Brand Management, Vol. 23 No. 1, pp. 89–117. DOI: 10.1057/bm.2015.49.