European Journal of Marketing - Special Symposium on Corporate Marketing and related fields now available

The ICIG is happy to announce that the European Journal of Marketing (EJM) in its latest edition (vol. 51 no. 9/10) has just published a special symposium on the advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship over the last 20 years. In five articles by leading scholars it is celebrating the publication of the first ever special issue on corporate identity in 1997 published in EJM and other important milestones in the gestation of our field. Enjoy the read!

Journal of Brand Management - End of year review (2016)

A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 has recently been published that included a special issue focused on the themes of corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are also identified and discussed including brand orientation.

A free to view version is available by clicking the following link: http://rdcu.be/py6M

 

 

New Book: Advances in Corporate Branding

Alongside the launch of the Journal of Brand Management: Advanced Collections series a new book has been published edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim O. Brexendorf focused upon Corporate Branding. This prestigious edited collection discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. It also includes a leading Chapter via the editors providing further insights into the field and outlining a number of future research avenues. Further reading

New Book: Advances in Chinese Brand Management

As part of the Journal of Brand Management: Advanced Collections series a new book has been published edited by John M.T. Balmer and Weifeng Chen focused upon Chinese Brand Management. It includes a fascinating range of up-to-date articles on China that marshal research and scholarship undertaken by Chinese, British, European and American scholars. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China. Further details

Three new edited books on corporate branding, corporate heritage and Chinese branding to be published soon

Look out for three forthcoming (2017) edited collections of seminal works on corporate branding (edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim O. Brexendorf), Chinese brand management (edited by John M.T. Balmer and Weifeng Chen) and corporate heritage (edited by John M.T. Balmer). Further details

Thought-provoking paper on corporate CSR brand resilience presented at the 19th ICIG symposium 2016

Speaking to the general theme of the 19th ICIG symposium Dr Christine Vallaster (FH Salzburg, MRM) presented the paper „Corporate CSR brands and Resilience: Implications from an Entrepreneurial Perspective” in which she explored the conditions for resilience of social entrepreneurship as one possible answer to the various challenges that organisations and societies face in the changing economic, social, cultural and ecological landscape of the early 21st century.

Social entrepreneurs develop new hybrid business models with which they seek to reconcile financial viability and instrumental interests with social and ecological concerns based on a focus on long-term viability and sustainable flourishing rather than short-termism and unlimited growth.

These new forms of organising for a ‘post-growth’ economy and in light of existential threats to our eco-system and the social cohesion of human societies was one of the many interesting themes explored during the 19th ICIG symposium 2016. These emerging trends and developments pose pressing and urgent questions for corporate marketing, corporate identity and identification, corporate branding and corporate communication academics and practitioners alike.

A successful and inspiring 19th ICIG Symposium 2016 has ended

We thank all academic delegates and guests from industry, government and public organisations who attended the 19th Symposium of the International Corporate Identity Group (ICIG) which was hosted by Essex Business School at Wivenhoe House this year.

During the three days of the symposium the ICIG debated the various challenges and opportunities organisations face in a changing and turbulent world. We discussed and explored new empirical insights, theoretical perspectives and practical solutions for corporate marketing, corporate identity, corporate brand, corporate reputation and corporate communication management and strategy.

The combination of cerebral scholarly reflection and practical relevance has been a hallmark of the ICIG symposia and we are happy that this year’s event continued with this tradition. The intimate country house style nature of the event and its collegial, encouraging and gracious atmosphere are a second pillar on which the lasting legacy of the ICIG symposia has been built since their inception in 1994.

We are happy that all delegates and guests nurtured and sustained this ethos so generously once again at the 19th ICIG symposium this year. A big thank you from the organisers – Prof John M.T. Balmer and Dr Mario Burghausen – for making the symposium such a memorable and thought-provoking event and see you at the 20th ICIG symposium in 2017!  

Programme revealed: Impressive Line-up for the 19th ICIG Symposium, 13-15 June 2016

We are delighted that we can today publish the final programme for the 19th Symposium of the International Corporate Identity Group (ICIG) taking place at the exclusive Wivenhoe House Hotel and hosted by Essex Business School in June 2016 (13-15 June). The impressive line-up includes leading academics and journal editors as well as practitioners from business (BP plc), governmental (German Federal Ministry of Economic Affairs and Energy), and public (The British Museum) organisations. 

Special Issue in International Studies of Management & Organization (ISMO) published

A special issue of the journal International Studies of Management & Organization (Volume 46, Issue 4) has just been published. This special issue is linked to the 15th Symposium of the International Corporate Identity Group (ICIG), which was held at the School of Business and Social Sciences, Aarhus University, Denmark. During the symposium we discussed the complexities of mutliple stakeholder interactions vis-à-vis corporate marketing issues. A select number of international authors elaborate the theme in this special issue, which was co-edited by the guest editors John M.T. Balmer, Trine S. Johansen and Anne Ellerup Nielsen. 

Great Interest in the 19th ICIG Symposium 2016

The interest in the 19th ICIG symposium has been tremendous and we received a great number of very interesting abstracts. We are delighted to announce that about 25 excellent academic contributions have been selected now for presentation at this year's ICIG symposium. In addition, a number of experienced practitioners will share their insights with us as well. We are very excited about the diverse line-up, which will surely make for a memorable and thought-provoking event. We look very much forward to welcoming about 30 delegates at the prestigious Wivenhoe House Hotel (Essex University) in June this year: Welcome to Essex.

Special Issue of the Journal of Brand Management published

We are happy to announce that a special issue of the Journal of Brand Management (Vol. 23 No. 1) linked to the 17th Symposium of the International Corporate Identity Group (ICIG), which took place in Cape Town (South Africa) in August 2014, has just been published. The special issue was co-edited by the guest editors John M.T. Balmer, Russell Abratt and Nicola Kleyn.