Three new edited books on corporate branding, corporate heritage and Chinese branding to be published soon

Look out for three forthcoming (2017) edited collections of seminal works on corporate branding (edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim O. Brexendorf), Chinese brand management (edited by John M.T. Balmer and Weifeng Chen) and corporate heritage (edited by John M.T. Balmer). Further details