European Journal of Marketing - Special Symposium on Corporate Marketing and related fields now available

The ICIG is happy to announce that the European Journal of Marketing (EJM) in its latest edition (vol. 51 no. 9/10) has just published a special symposium on the advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship over the last 20 years. In five articles by leading scholars it is celebrating the publication of the first ever special issue on corporate identity in 1997 published in EJM and other important milestones in the gestation of our field. Enjoy the read!