Journal of Brand Management - End of year review (2016)

A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 has recently been published that included a special issue focused on the themes of corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are also identified and discussed including brand orientation.

A free to view version is available by clicking the following link: http://rdcu.be/py6M