Wednesday, 14th September 2011

16.30-17.00

Welcome to IE and to the 14th ICIG Symposium - Salvador Carmona, Rector IE University, Begona Gonzalez Cuesta, Dean IE School of Communication, Laura Illia, IE School of Communication, IE University

17.00-17.30

Introduction on the state of art of identity, image and reputation studies - John M.T. Balmer, Brunel Business School

Moderated discussion to explore open questions and unresolved debates - Stephen A. Greyser, Harvard Business School

National, regional and collective identity in transition - Chair: Francesco Lurati

17.30-18.00

Confucius meets Mao: the changing Chinese national identity and implications for national branding - Ying Fan, Brunel Business School

18.00-18.30

Conceptualizing, measuring and managing the influence of corporate image on country of origin image: the case of Spain - Carmen Lopez, Plymouth Business School, Manto Gotsi and Constantine Andriopoulos, Cardiff Business School & George Balabanis, Cass Business School

18.30-19.00

The role of regional business cluster identity in a firm's communication: evidence from the Franciacorta wine cluster - Alessandra Zamparini & Francesco Lurati, University of Lugano

19.00-21.00

WELCOME RECEPTION

Thursday, 15th September 2011

Change management and branding - Chair: Emanuele Invernizzi

9.00-9.30

The constant challenge for keeping a balance between brand positioning, core values and culture: The BSI case - Raffaele Zueger & Gregory Birth, BSI Bank

9.30-10.00

Understanding corporate heritage brands in the context of the management of change: The manifestations and representations of heritage within Britain's oldest Brewery - Mario Burghausen & John M.T. Balmer, Brunel Business School

10.00-10.30

Communication, internal relations and identity: A key to successful change management at Ferrari - Emanuele Invernizzi, Stefania Romenti, IULM

10.30-11.00

BREAK

Change management, identification: the employee perspective - Chair: Johan van Rekom

11.00-11.30

Identification processes in a post-merger integration phase - Audrey Rouzies, IAE Toulouse, Helene Loe Colman, Norwegian School of Management

11.30-1200

Living the corporate rebrand: The employee perspective - Helen Stuart, Australian Catholic University

12.00-12.30

Worry, pride or pragmatism: How do members feel about an organizational identity? - Laura lllia, IE University, Johan van Rekom, RSM Rotterdam, Erica Pugliese, Marino Bonaiuto, Universita la Sapienza

12.30-14.00

LUNCH

Corporate Identity and brand architecture in times of change - Chair: Joachim Kernstock

14.00-14.30

Corporate Identity and change - Gabor Schreier, Saffron

14.30-15.00

Start up (re)branding: the instable visual identity of new ventures - Sabrina Bresciani, University of Lugano, Laura lllia, IE University

15.00-15.30

Multi or single brand strategy with a retail brand merger - Joaquim Kernstock, KSMG, University of St. Gallen & Tim. O. Brexendorf, WHU

15.30-16.00

BREAK

Multiple identities, brand and reputation in times of change - Chair: Liao, M.N.

16.00-16.30

Corporate associations in times of crisis - Klement Podnar and Ursa Golob, University of Ljubljana

16.30-17.00

The OTRI-I audit as a means of assessing organizational identity, issues, and image from stakeholder perspectives - Craig Carroll, Lipscomb University

17.00-17.30

Corporate brand identification in higher Education: Students identification and affinity to multiple brands - Liao, M.N., University of Bradford, & John M.T. Balmer, Brunel Business School

21.00-

DINNER at "Jose Maria" Segovia

Friday, 16th September 2011

Reputation building - Chair: Marino Bonaiuto

9.00-9.30

Reputation building in the XXI Century - Angel Alloza, Corporate Excellence (Centre for Reputation Leadership)

9.30-10.00

Building and managing corporate reputation: A framework to guide directors - Chantel Reddiar, Nicola Kleyn, University of Pretoria & Russell Abratt, Nova Southeastern University

10.00-10.30

Measuring media reputation: Exploring new ways of analysis of companies in the mass media - Paul Capriotti, Universitat Rovira i Virgili

10.30-11.00

Food reputation: its underlying dimensions and impact on consumer choice - Marino Bonaiuto, Pierluigi Caddeo, Giuseppe Carrus, Mirilia Bonnes, CIRPA Universita di Roma

11.00-11.30

BREAK

CSR, branding and Identity - Chair: Wim Elving

11.30-12.00

Corporate self-storying and CSR: accountability as a question of identity - Trine, Johansen, Anne Ellerup Nielsen, Aarhus University School of Business and Social Sciences

12.00-12.30

Consistently in behavior of the CEO regarding Corporate social responsibility - Wim Elving, University of Amsterdam

13.00-13.30

Corporate marketing and corporate social responsibility: An internal organizational perspective - Shaun Powell, University of Wollongong

13.30-14.30

Closing remarks and LUNCH