Wednesday, 19th September 2012

16.00-16.45

Welcome to Aarhus: Presentation of programme and organisers - Trine S. Johansen & Anne Ellerup Nielsen

Session 1: Current issues - Chair: John M.T. Balmer

16.45-18.15

Corporate auditory identity management (CAlM): Domain specification and scale development - Roland Bartholme & T.C. Melewar

 

The five societal challenges for companies in a multi­stakeholder environment: Explicating the conceptual and pragmatic rationale for corporate marketing - Mario Burghausen & John M.T. Balmer

 

CSR communication out of the box: Exploring how CSR communication is a process of meaning development - Laura Illia, Stefania Romenti & Belen Rodriquez

18.30-20.00

WELCOME RECEPTION

Thursday, 20th September 2012

Session 2: Constructing identity - Chair: Anne Ellerup Nielsen

09.30-11.00

On the discursive construction of identity: The double edged sword of identity management in an annual report - Marianne Grove Ditlevsen & Peter Kastbe

 

Organizational identity in the context of the new media environment: One size does not fit all - Cynthia Stohl

 

Co-constructing corporate identity in the mist of stakeholder complexity - Anne Ellerup Nielsen & Trine S. Johansen

11.00-11.30

BREAK

Session 3: Identity, image and connectivity - Chair: T.C. Melewar

11.30-13.00

Corporate image formation in virtual communities: An exploratory study - Christine Hallier & T.C. Melewar

 

Corporate Identity 2.0: Revealing the 'six degrees of disconnection' and removing the 'I' from the identity of the network organization - Evangelia Kesopoulou

 

Managing corporate reputation in a global context - Astrid Gade Nielsen, VP Corporate Communication Arla Foods

13.00-14.00

LUNCH

Session 4: Country as branding and reputation context - Chair: Nicola Kleyn

14.00-15.30

Developing a global Danish brand: Practical experiences from Grundfos - Kim Klastrup, Executive Director Corporate Branding Grundfos Management A/S

 

Corporate brands in China: A review - John M.T. Balmer & Weifeng Chen

 

Managing corporate reputation in a country context: Findings from South African industrial buyers - Nicola Kleyn & Diana Tshivhase

15.30-15.45

BREAK

Session 5: Troubled Organisations - Chair: Helen Stuart

Branding a non-profit organization: A thankless task? - Helen Stuart

15.45-17.15

 

Corporate reputation in a firm selling potentially harmful products in South Africa - Daysen Govender & Russell Abratt

 

Improving the legitimacy of start-ups in controversial industries though shared value: A corporate brand identity perspective - Christine Vallaster & Bernhard Bechtold

 

DINNER at "Svineriet" Aarhus

Friday, 21st September 2012

Session 6: Brands, brand identity and identification - Chair: Shaun M. Powell

10.00-11.30

Reqional cluster identities in corporate communications: How and why firms adopt different patterns of collective and orqanizational identity inteqration - Alessandra Zamparini & Francesco Lurati

 

International students' identification with middle ranking business school corporate brands - Rudaina Mahmoud, John M.T. Balmer & Weifeng Chen

 

The impact of the corporate brand on consumer uptake of weIlness health services within the context of government, non­profit and private entities - Shaun M. Powell & Nadia Zainuddin

11.30-12.00

Closing remarks

12.00-13.00

LUNCH