Tuesday, 10th September 2013

08.30-10.30

Welcome and opening remarks

KEYNOTE ADDRESS 1 - East meets West: A comparative study of British and Chinese corporate heritage institutions spanning five centuries - John M.T. Balmer, Weifeng Chen & Mario Burghausen

KEYNOTE ADDRESS 2 - Corporate Identity: Unfolding the Construct - T.C. Melewar

10.30-11.00

BREAK

Session A - Chair: Shaun M. Powell

11.00-11.30

Exploring the brand community potential of nonprofit organisations - Anne Ellerup Nielsen & Cynthia Stohl

11.30-12.00

Communicating corporate brands in the Eastern market: Can West meet East? - Helen J. Stuart

12.30-14.00

LUNCH

Session B - Chair: Anne Ellerup Nielsen

14.00-14.30

Influences on brand architecture(s) by intensified cross-cultural M/A activities between China/Asia and the rest of the world - Shaun M. Powell & Joachim Kernstock

14.30-15.00

Online corporate brand experience and online corporate image - Zalfa L. Hamzah, Sharifah F. S. Alwi & Md Nor Othman

15.00-15.30

The determinants and the consequences of corporate communication management (CCM) via a structural equation model: The case of Malaysian public listed companies - Bahtiar Mohamad & T.C. Melewar

15.30-16.00

A family business brand image - Ahmed Rageh Ismail

19.30-

DINNER

Wednesday, 11th September 2013

Session C - Chair: Mohd Syuhaidi Abu Bakar

09.00-09.30

Surviving mergers and acquisitions: A narration of a government-linked company (GLC) corporate identity during Government-linked Company Transformation Programme (GLCTP) - Rosmiza Bidin & Hasrina Mustafa

09.30-10.00

Me, we and them : Multiplicity in employee and corporate identity construction - Trine S. Johansen

10.00-10.30

Business school corporate brand identities - Sharifah F. S. Alwi, Norbani Che Ha & Dorothy Yen

10.30-11.00

BREAK

Session D - Chair: Bahtiar Mohamad

11.00-11.30

Understanding corporate reputation through corporate social responsibility (CSR) practices and standards - Nurul Ain Mohd Hasan

11.30-12.00

Corporate social responsibility: What are the employees’ perception? - Hamisah Hassan & Nurani Kamaruddin

12.00-12.30

Perceived image of Zakat institutions in Malaysia from Zakat contributors’ perspective - Siti Ngayesah Abdul Hamid & Wan Jamilah Wan Jusoh

12.30-14.00

LUNCH

Session E - Chair: Mohd Nizam Osman

14.00-14.30

An insight into crisis communication: Is it real and really important in the context of organizational survival? - Saadiah Badruddin, Siti Zobidah Omar, Jusang Bolong & Mohd Nizam Osman

14.30-15.00

Establishing air cargo provider corporate branding through Logistics Service Performance (LSP) - Nor Aida Abdul Rahman, Mohammad Fakhrulnizam Mohammad & Zawiah Abdul Majid

15.00-15.30

The use of free WiFi service and corporate image in Malaysia: A case of McDonald - Nor Azura Adzharuddin & Farizatul Haiza Fawzi

15.30-16.00

BREAK

Session F - Chair: Syarifah F. S. Alwi

16.00-16.30

Movie mobile branding in Malaysia: Planned behavior and technology acceptance - Mohd Syuhaidi Abu Bakar & Rosmiza Bidin

16.30-17.00

Internal corporate branding management and performance in Malaysian Government-Linked Companies (GLCs) - Mir Fariz Mir Ishak

Thursday, 12th September 2013

Session G - Chair: Trine Susanne Johansen

09.00-09.30