Wednesday, 27 August 2014

16.30-17.00

Introduction - Russell Abratt, University of the Witwatersrand and Nova Southeastern University

Welcome address - Walter Baets, Director of the University of Cape Town Graduate School of Business

17.00-18.00

Panel discussion - Moderated by John M.T. Balmer, Chairman and Founder of the ICIG, Brunel University

18.00-19.00

Welcome reception

Thursday, 28 August 2014

08.30-08.45

Welcome and overview - Nicola Kleyn, GIBS, University of Pretoria

Session One: Corporate Branding 1 - Chair: Shaun M. Powell

08.45-09.20

Connecting sustainability branded programs to corporate brands - Christina Scandelius & Geraldine Cohen

09.20-09.55

Brand alignment: Developing a model for competitive advantage - Sean McCoy

09.55-10.30

The effect of supplier relationships on corporate brand: A case study on Woolworths SA - Jeremy Flax, Geoff Bick & Russell Abratt

10.30-11.00

BREAK

Session Two: Corporate Branding 2 - Chair: Russell Abratt

11.00-11.35

The General Post Office in the 1930s and the resolution of contradiction: The rise of an iconic brand - Michael Heller

11.35-12.10

“Borrowing” cultural event’s brands. How host territories’ actors generate brand value by using brand identities of cultural events: The case of a film festival - Francesco Lurati & Alessandra Zamparini

12.10-1245

Negative Employee Corporate Brand Identification: A Case Study of a Prominent Malaysian University Corporate Brand - Sharifah F.S. Alwi, John M.T. Balmer, Norbani Che Ha & Dorothy Yen

12.45-13.45

LUNCH

13.45-14.45

Guest speaker: Reimagining Cape Town - Carol Avenant, Director of Integrated Strategic Communication and Branding City of Cape Town

Session 3: Corporate Reputation - Chair: Nicola Kleyn

14.45-15.20

Ethical corporate identity and morality: Drivers, moderators, complexities and consequences - John M.T. Balmer, Sankar Sen & Shaun M. Powell

15.20-15.45

BREAK

Session 4: Corporate Marketing - Chair: John M.T. Balmer

15.45-16.20

Corporate website research: A marketing perspective - Elena Ageeva & T.C. Melewar

16.20-16.55

Building marketing capabilities: A corporate marketing perspective - Jacqui Carnelley & Nicola Kleyn

16.55-17.00

Briefing for evening activities

19.00-

DINNER at "Groot Constantia" Cape Town

Friday, 29 August 2014

Session 5: Corporate Identity 1 - Chair: Matts Urde

09.00-09.35

Corporate identity orientation: Further development of the construct - Luke Devereux & T.C. Melewar

09.35-10.10

Corporate heritage identity stewardship: A corporate marketing perspective - Mario Burghausen & John M.T. Balmer

10.10-10.45

Corporate heritage and British independent schools - John M.T. Balmer & Weifeng Cheng

10.45-10.15

BREAK

Session 6: Corporate Identity 2 - Chair: T.C. Melewar

11.15-11.50

The Nobel Prize: Understanding Identity and Reputation for a Networked brand - Mats Urde & Stephen Greyser

11.50-12.25

Wally Olins (1930-2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: leading corporate identity exponent and prominent brand proponent - John M.T. Balmer

12.25-12.45

Conference close: John M.T. Balmer & Nicola Kleyn

12.45

LUNCH