A special issue of the journal International Studies of Management & Organization (Volume 46, Issue 4) has just been published. This special issue is linked to the 15th Symposium of the International Corporate Identity Group (ICIG), which was held at the School of Business and Social Sciences, Aarhus University, Denmark. During the symposium we discussed the complexities of mutliple stakeholder interactions vis-à-vis corporate marketing issues. A select number of international authors elaborate the theme in this special issue, which was co-edited by the guest editors John M.T. Balmer, Trine S. Johansen and Anne Ellerup Nielsen.