We thank all academic delegates and guests from industry, government and public organisations who attended the 19th Symposium of the International Corporate Identity Group (ICIG) which was hosted by Essex Business School at Wivenhoe House this year.
During the three days of the symposium the ICIG debated the various challenges and opportunities organisations face in a changing and turbulent world. We discussed and explored new empirical insights, theoretical perspectives and practical solutions for corporate marketing, corporate identity, corporate brand, corporate reputation and corporate communication management and strategy.
The combination of cerebral scholarly reflection and practical relevance has been a hallmark of the ICIG symposia and we are happy that this year’s event continued with this tradition. The intimate country house style nature of the event and its collegial, encouraging and gracious atmosphere are a second pillar on which the lasting legacy of the ICIG symposia has been built since their inception in 1994.
We are happy that all delegates and guests nurtured and sustained this ethos so generously once again at the 19th ICIG symposium this year. A big thank you from the organisers – Prof John M.T. Balmer and Dr Mario Burghausen – for making the symposium such a memorable and thought-provoking event and see you at the 20th ICIG symposium in 2017!