Wednesday 25th February 2015

Preliminary session: PhD research and higher education - Chair: Dr. Trine S. Johansen

14:00 – 14:30  

Fit is no longer a fit? Introducing Celebrity Corporate brand and Corporate Brand Enhancement - Anisah Hambali, Dr. Sharifah Alwi, Professor John M.T. Balmer & Professor T.C. Melewar

14:30 – 15:00

The effect of International market orientation on employee corporate? Brand commitment and support in the HE sector - Dr. Dorothy Yen, Dr Suraksha Gupta, Dr. Yousra Asaad & Dr. Qionglei Yu

15:00 – 15:30


15:30 – 16:00

The Corporate Identity, Architecture, and Identification Triad: Theoretical Insights - Mohammad Mahdi Foroudi, Professor John M.T. Balmer & Dr. Weifeng Chen

16:00 – 16:30

The determinants of international student identification with a middle ranking business school corporate brand: An international marketing perspective - Dr. Rudaina Mahmoud, Professor John M.T. Balmer & Dr. Weifeng Chen

Session one: Welcome, reflection and celebration - Chair: Professor John M.T. Balmer

17:00 – 17:10

Welcome - Professor John M.T. Balmer, Founder and Chairman of the ICIG

17:15 – 17:45

Reflections on the 17th Cape Town ICIG Symposium: “The Big Five” - Professor Russell Abratt, Dr. Nicola Kleyn, Professor Geoff Bick & Professor John M.T. Balmer

17:45 – 18:15

1995 in context: the formal introduction of the corporate brand notion and the publication of the ICIG Strathclyde Statement on corporate identity - Professor John M.T. Balmer

18:15 – 18:45

21 years on: A personal reflection on the ICIG - Professor Stephen A. Greyser

19:00 – 20.00

VIN D'HONNEUR (by invitation), Lancaster Hall Hotel, Brunel University

Thursday 26th February 2015

Session Two: Corporate Identity - Chair: Dr. Klement Podnar

09:00 – 09:30

Coming of age: Celebrating the gestation and continuing relevance of corporate identity as a key corporate marketing concept - Dr. Mario Burghausen & Professor John M.T. Balmer

09:30 – 10:00

Corporate identity and communication: How organisations influence their portrayal by journalists - Francis Herd, Dr. Nicola Kleyn & Professor Russell Abratt

10:00 – 10:30


Session three: Visual Identity and Co-Creation - Chair: Professor Russell Abratt

11:00 – 11:30

Corporate identity: A view from an ivory tower - Professor T.C. Melewar, Dr. Pantea Foroudi & Luke Devereux

11:30 – 12:00

Conceptualising corporate volunteering as co-creation - Professor Anne Ellerup Nielsen & Dr. Trine S. Johansen

12.10 – 15.30


15:30 – 16:30


Session four: The corporate brand - Chair: Professor Anne Ellerup Nielsen

16:45 – 17:15

Industrial corporate brand image in China: The double whammy effect of corporate brand image vis-à-vis B2B customer retention and premium pricing - Dr. Zhibin Lin, Professor John M.T. Balmer, Dr. Weifeng Chen & Dr Xinming He

17:15 – 17:45

Drivers of corporate rebranding in the telecommunications industry in South Africa and the impact on brand equity - Rodney Moloko, Professor Geoff Bick & Professor Russell Abratt

17:45 – 18:15

Ethical corporate brand, the perceived quality of company’s offer and corporate reputation - Dr. Klement Podnar, Dr. Patricija Baric & Dr. Ursa Golob


DINNER at "Nonna Rosa" Uxbridge

Friday 27th February 2015

Session five: Corporate brands and their calibration - Chair: Professor Nicola Kleyn

09:00 – 09:30

The corporate brand-employee relationship: What’s the impact of products and services? - Dr. Tim Brexendorf & Dr. Joachim Kernstock

09:30 – 10:00

Authentic Enterprise: Enel’s quest to align corporate character and brand promise through a new corporate identity - João Duarte, Enel (Spain)

10:00 – 10:30


Session six: Celebrating Wally Olins CBE - Chair: Professor Stephen A. Greyser

10:30 – 11:15

Celebrating Wally Olins CBE: A scholar’s reflections - Professor John M.T. Balmer, Founder and Chairman of the ICIG

11:15 – 12:00

Celebrating Wally Olins CBE: A colleague’s reflections - Mr. Jacob Benbunan, Co-Founder and CEO of Saffron Corporate Brand Consultants (Spain)