Monday 13th June 2016 - Garden Suite (Wivenhoe House)

Welcome and Introduction

14:00 – 15:00  

Welcome Address - Professor Mehmet Demirbag , Deputy Dean of Essex Business School

Welcome and introduction by the organisers - Professor John M.T. Balmer, ICIG Founder & Chairman (Brunel) and Dr Mario Burghausen (Essex)

Session one: The challenge of Corporate/Organisational Marketing and change - Chair: Professor Stephen Greyser (Harvard)

15:00 – 15:30

Corporate change and brand management: Lessons learned from Habemas’s Theory of Communicative Action - Dr Joachim Kernstock (St Gallen/KMSG)

15:35 – 16:05

How expressions of organisational identity change over time: a longitudinal study of employment ads - Professor Arild Wæraas (NMBU)

16:05 – 16:30


Keynote & Discussion - Presenter: Prof John M.T. Balmer (Brunel)

16:30 – 17:10

Reputation management from the outside and the inside: a mongrel’s view - Dr David Bickerton, Director of Communication (BP plc)

Session two: The challenge of social media and new infomediaries - Chair: Prof Arild Wæraas (NMBU)

17:15 – 17:45

Identity informed constructions of B2B marketing professionals during Twitter communications - Lucill Curtis (Essex)

17:50 – 18:20

The unknown infomediaries and their influence on evaluations and outcomes of corporations - Dr Laura Illia (IE), Dr Elanor Colleoni, (Bicocca),  Katia Meggiorin (IE) and Dr Alessandro Rozza (Naples)

19:00 – 20:30

WELCOME RECEPTION - Drawing Room (Wivenhoe House)

Tuesday 14th June 2016 - Garden Suite (Wivenhoe House)

Session Three: The Challenge of corporate brand management - Chair: Dr Urša Golob Podnar (Ljubljana )

09:00 – 09:30

Managing across a corporate and product brand portfolio: evidence from a large South African service organisation - Louise Sevel (Wits), Prof Russell Abratt (NSU/Wits) and Prof Nicola Kleyn (GIBS)

09:35 – 10:05

Corporate brand as a contract with stakeholders: theology or pragmatism? - Dr Veronika Tarnovskaya (Lund)

10:10 – 10:40

The collage “Arts & Corporate Branding”: Research streams, examples and springboard for further research - Prof Carsten Baumgarth (HWR Berlin)

10.40 – 11.10


Session Four: The challenge of co-creation - Chair: Dr Laura Illia (IE)

11:10 – 11:40

Creating and managing brand meaning: the interactions and roles of brand owners and working consumers - Dr Cleopatra Veloutsou (Glasgow) and Dr Ian Black (Heriot Watt)

11:45 – 12:15

Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand - Dr Khanyapuss Punjaisri(Brunel) and Prof John M.T. Balmer (Brunel)

Keynote & Discussion - Presenter: Dr Mario Burghausen (Essex)

12:20 – 13:00

Businesses - The actual policy makers in the 21st century? - Kathrin Kloppe, Consultant (German Federal Ministry of Economic Affairs and Energy)

13:00 – 14:00

LUNCH - Garden Suite (Wivenhoe House)

Panel discussion with journal editors - Moderator: Professor Stephen Greyser (Harvard)

14:00 – 15:00

Prof Geoff Wood (British Journal of Management), Prof Ansgar Zerfass (InternationalJournal of Strategic Communication), Dr Joachim Kernstock (Journal of Brand Management), Dr Cleopatra Veloutsou (Journal of Product and Brand Management)

Session Five: The Challenge of corporate brand orientation and identification - Chair: Prof Nicola Kleyn (GIBS)

15:00 – 15:35

’All in a day’s work’ An ethnographic study examining the adoption of brand orientation within a hospice in the East of England - Fran Hyde (Essex) and Dr Mario Burghausen (Essex)

15:40 – 16:10

What about middle-ranking business schools and international student corporate brand identification? - Dr RudainaMahmoud (Brunel), Dr Weifeng Chen (Brunel) and Prof John M.T. Balmer (Brunel)

16:10 – 16:40


Session Six: The challenge of CSR and sustainability - Chair: Prof Klement Podnar (Ljubljana )

16:40 – 17:10

Institutional context of CSR and satisfaction at work: perceptions of employees - Dr Urša Golob Podnar (Ljubljana )

17:15 – 17:45

The relative importance of sustainability as a consumer purchase criterion within the South African retail industry - Ragna Nilssen (GSB), Prof Geoff Bick (GSB) and Prof Russell Abratt(NSU/Wits)

17:50 – 18:20

The role that the context of corporate CSR brands plays on framing resilience: implications from an entrepreneurial perspective - Dr Christine Vallaster (Salzburg)


DINNER - Drawing Room (Wivenhoe House)

Wednesday 15th June 2016 - Garden Suite (Wivenhoe House)

Session Seven: The challenge of customer and stakeholder engagement - Chair: Prof Russell Abratt (NSU/Wits)

09:00 – 09:30

The employees’ perception of exchange reciprocity and its influence on three dimensions of organizational commitment and job satisfaction - Prof Klement Podnar (Ljubljana)

09:35 – 10:05

Corporate customers’ corporate brand relationships influence on customer relationships in B2B service - Dr Anne Rindell (Hanken) and Prof Tore Strandvik (Hanken)

10:10 – 10:40

Corporate reputation and the role of customer experience management - Prof Alan Wilson (Strathclyde)

10:40 – 11:10


Keynote & Discussion - Presenter: Dr Mario Burghausen (Essex)

11:10 – 11:50

Stakeholder Engagement: The Membership programme at the British Museum - Dr Ivi Varda, Manager (The British Museum)

Session Eight: The challenge of multiple communications - Chair: Prof Alan Wilson (Strathclyde)

11:55 – 12:25

Explaining and measuring the value of corporate communications: towards a multi-disciplinary framework - Prof Ansgar Zerfass (Leipzig)

12:30 – 13:00

Introducing an Integrated Hybrid Communication (IHC) perspective in the context of SMEs in Malaysia - Dr Sharifah Syed Alwi (Brunel), Prof John M.T. Balmer (Brunel), Dr Cristina Stoian (Brunel) and Prof Philip Kitchen (ESC Rennes)

Closing Remarks

13:00 – 13:15

Closing Remarks by the organisers - Professor John M.T. Balmer, ICIG Founder & Chairman (Brunel) and Dr Mario Burghausen (Essex)

LUNCH - Garden Suite (Wivenhoe House)

13:15 – 14:15